November 20th, 2008
Change.gov: The Transition Online
The question everyone was asking about the Obama’s online campaign is what happens when he is elected? What happens to his online army of a million or more? Change.gov, the new and unprecedented website of the office of the President-elect, begins to answer that question. The domain name tells us that this is an official US government website, rather than a candidate website. My hunch is that no previous president-elect in the Internet age established an official website, but then no previous candidate put comparable emphasis on his online campaign.
Change.gov still has some of the look and feel of the Obama campaign website. It includes a full agenda of the reforms Obama plans to introduce (though according to news reports the agenda mysteriously disappeared during the weekend of November 8-9, but has now re-appeared). It contains videos of the latest Obama speeches, as well as videos of people playing major roles in the transition and the new administration. Under the rubric “America Serves,” it mentions Obama’s plans to establish service organizations in education, health care, energy independence, and support for veterans, as well as a proposed educational tax credit for college students.
Like the campaign, the site invites involvement. It provides forms for people to indicate their interest in service or in applying for political appointments. It also encourages people to share their stories and their visions. I would expect the Obama campaign is getting a lot of helpful feedback from the site, but none of it has yet been posted, and I don’t know if the campaign has any intention of posting any of what it receives.
Quite literally as I was writing this post, I received an email from the Obama campaign asking me to complete a survey about experience as a volunteer and interest in volunteering in the future. (Personal disclosure: I signed up some months ago on www.mybarackobama.com not to volunteer but simply to observe the operation.)
I also had a look at www.whitehouse.gov, the official site of the President. Under George Bush this site is completely out-of-date. It’s primarily small-print text, with a little bit of video, and little apparent interest in feedback. Obviously, when Obama takes office on January 20 next year, www.whitehouse.gov will have major changes. The question I’ll close with is how much opportunity Obama’s White House site will provide for citizen input. Will the input simply be in the form of one-way feedback, or will the site permit feedback to be visible in some way, therefore encouraging dialogue among citizens?
