New Book on Business Narratives

I’m pleased to announce the publication of my new book on business narratives Negotiating Business Narratives: Fables of the Information Technology, Automobile Manufacturing, and Financial Trading Industries, co-authored with Beth Herst, published by Palgrave Macmillan.

This book develops an analytical model of business narrative and applies it to 63 recent narrative texts (movies, histories, biographies) produced in the US about three major industries: information technology, automobile manufacturing, and financial trading. Some examples of the texts we discuss include: The Social Network, Iacocca, Roger and Me, Wall Street, The Big Short.

The book engages with this important aspect of contemporary culture in a thoughtful and rigorous way and shows that how we as a society think about business is strongly influenced by the way it is represented in these texts.

Here is a link to a flyer about the book.

Here is a link to the publisher’s website if you are interested in ordering it.

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