The Ontario Liberal Website: Kodachrome or Black-and-White?

Years ago, in his hit Kodachrome, Paul Simon sang about the “nice bright colours” he so vividly remembered and told us that “everything looks worse in black and white.” The Ontario PC Party site, discussed in my previous entry, has a lot of Kodachrome, and the Ontario Liberal site a lot of black and white, but is Kodachrome necessarily better politics?

The Ontario Liberal home page opens up with the slogan “this is your time to make a difference,” a picture of Premier McGuinty, and is mainly black and white, with splashes of Liberal red. It has the usual stuff – find your candidate, news about policies, and options to donate, volunteer, and join. Unlike the Conservatives’ site, though, it doesn’t have a leader’s video-blog nor does it link to sites on Facebook, Flickr, and YouTube. McGuinty’s personal site, dalton.ca, emphasizes simplicity and is predominantly black-and-white. Indeed, the section where McGuinty replies to tough questions on 13 policy issues (e.g. why did you break your promise not to raise taxes?) is titled “black and white.” The site is trying to paint a portrait of a straight-forward leader who has considerable achievements to show for his four years in office. It also personalizes him in a video about his family origins, narrated by his wife, siblings, and children.

In terms of policy, under the heading “Progress for Ontario,” the site includes the party’s complete 2003 election platform, as well as a listing of accomplishments in the priority areas of education, health, and economic and community development. What is absent, of course, is the platform for 2007. Stay tuned for that one.

The Ontario Young Liberals’ site, linked three levels down on the party site, presents a video warning that John Tory, if elected premier, would deliver Mike Harris’s discredited policies, shows Tory’s face morphing into Harris’s, and ends with the rock lyrics, “meet the new boss, same as the old boss, don’t get fooled again.” Is this a hint of things to come? Will the Liberals elevate this type of attack to the party’s home page? Stay tuned again.

The Liberal site is available in its entirety in French, but it is not apparent how to get there. When clicking www.ontarioliberal.ca sent me to a URL with the letters “en” in it, I substituted “fr” to get to the French site. That site, however, is not clearly linked to the English home page. All the text in dalton.ca is available in French, but not the videos. I also couldn’t find any options for expanding print size in either language, which is a problem, because the print on the home page and elsewhere is quite small.

My overall grade for the Liberals’ site, like the PC Party’s, is A-. The difference is that the Liberals did theirs mainly in black and white, the Tories mainly in Kodachrome. Paul Simon concluded his song, “mama don’t take my Kodachrome away.” Was he right?

Next week, I’m going to dig deeper into the three campaigns, and look at them as examples of narrative, the idea that what they ultimately are all about is telling a convincing story.

24 comments

  1. Wonderful blog! Do yyou have any suggestions
    for aspiring writers? I’m hoping to start my own website soon but I’m a little lost on everything.
    Would you suggest starting with a free platform like WordPress or
    go for a paid option? There are so many options out there that I’m completely overwhelmed ..
    Any suggestions? Thanks a lot!

    Look at my homepasge … Meezz Coin Hack (meezhack.eu)

    • (*spaeaclmF*) Who the hell suggested these ideas?!? =_=. Take out these recent activities and gives us back our bulletins. Its as useless as audio previews.

  2. Undeniably believe that which you said. Your favorite justification appeared to be on the
    web the easiest thing to be aware of. I say to
    you, I certainly get irked while people think about
    worries that they just do not know about. You managed to hit
    the nail upon the top as well as defined out the whole thing without having side-effects , people could take a signal.
    Will likely be back to get more. Thanks

  3. Hi, I think your site might be having browser compatibility issues.
    When I look at your blog in Chrome, it looks fine but when opening in Internet Explorer, it has some overlapping.
    I just wanted to give you a quick heads up! Other then that, excellent blog!

    • Great!! You put into words a lot of things I can’t. I love the fact that I have met a good handful of the coolest people thru the forum and at the shows in London. And that’s just a bonus on top of the obvious – th1#;y82e7&re just mind blowingly good.

  4. Hospital staff can request pickups of deliveries via the Wi-Fi network, and if the TUG gets to its destination the robot can make a verbal request by ‘speaking’ a synthesized phrase,
    to point for the human user it has come to either collect or go away an item.
    With the finishing an EQ test, you’ll be able to utilize the feedback it gives you to determine enabling
    you to boost your emotional intelligence skills for a successful life, then find the
    proper you intend to make that happen. This solution helps a
    gamers to get into their usage and related costs so that they can be well aware of the budget.

  5. 実はコラーゲンを創りだすのは真皮の中になる繊維芽細胞という組織です。
    この組織が活性酸素によってダメージを受けると、次第に生まなくなってしまうのです。
    たとえタンパク質やビタミンC、鉄といった材料をきちんと取っていても、繊維芽細胞の機能が下がるしていると満足にコラーゲンがつくられなくなってしまうのです。
    当方のブログにもレポートがありますのでぜひお越しください。

  6. Thanks for every other informative website. The place else may just I am
    getting that kind of info written in such a perfect means?

    I have a undertaking that I’m just now working on, and I have been on the look out for
    such info.

    • Oh Nichole this is exactly how i felt the first day of day care.I wanted the teachers to unaetsrdnd want a gift they were being given and that they needed to be extra careful with her.This letter is beautiful and touching.

    • , it co1ldn&#82u7;t be a better day to share this wedding with you all!! After photographing Maggie & Abner’s Engagement Session, we knew their wedding was going to be a blast!! And it sure was; we spent some time with them […]

  7. Definitely believe that which you said. Your favorite justification appeared to be on the net the easiest thing to be aware of.
    I say to you, I certainly get irked while people think about worries that
    they just do not know about. You managed to hit the nail upon the top and also
    defined out the whole thing without having side effect , people can take a
    signal. Will likely be back to get more.
    Thanks

  8. Very good blog you have here but I was curious if you knew of any user discussion forums that cover the same
    topics talked about here? I’d really love to be a part of
    community where I can get opinions from other knowledgeable people that share the
    same interest. If you have any recommendations,
    please let me know. Cheers!

Leave a Reply

Your email address will not be published. Required fields are marked *